Seller's Process

The Sternsmith Group eases the stress of selling your home by expertly preparing, marketing, and supporting you throughout the process. Our tailored approach includes property preparation, video marketing, social media promotion, local networking, and skilled negotiation. We ensure the highest value for your home, even in challenging situations. Celebrate and embrace your next chapter with confidence.

Selling your home does not have to be hard and stressful. We've helped hundreds of sellers successfully sell their home. Our selling strategy minimizes stress, produces top results & exceeds expectations. Schedule a home consultation to discuss achieving the highest price for your home.

Initial Meeting

The goal of the initial meeting is to understand your plans, timeline, desired outcomes, and see your home. We will walk you through our extensive marketing & strategy plan for getting you the highest possible price. Then, we create a customized plan to best meet your goals.

Home Evaluation & Recommendations

Once we have seen your home, we’ll be able to make recommendations for how to add the most value for your home. As your project liaison, we will put together a complete plan with options, estimates, and timelines for the preparation of your home. One of our key differentiators is we help coordinate all of the work with vendors of your choice or per our recommendations. Our clients time and time again love handing us the keys and letting us work our magic. Once you have approved the plan, the Sternsmith team will manage the execution.

Preparing Your Home for Market

Once you have approved the plan, the Sternsmith team’s white glove services launch into full gear for the preparation and staging of your home. A well prepared home increases its value greatly, and staging allows the buyer to envision their future life in your home. According to HomeAdvisor, homes that have been staged spend between 33% and 50% less time on the market. A recent survey from the International Association of Home Staging Professionals stated staging can help increase the sale price by up to 20% on average.

Luxury Marketing

Telling the Story of Your Home

Once the home is ready for market, our expertise truly comes into focus as leaders in luxury marketing. Our extensive multi-tiered marketing plan is seamlessly executed to fully expose your home to buyers locally and internationally via print, web, social, and international marketing channels to share the story of your home. Whether on or off market, we promote your home to our vast network to garner maximum exposure to bring in the most potential buyers.

Pricing Your Home

Pricing is both art and science, and our extensive experience allows us to guide you in picking your list price. There are a number of factors that play into determining the most appropriate price for your home. These include, but are not limited to your neighborhood's comparable sales, home condition and upgrades, time of year, demand, and local economic conditions. A competitively priced home will attract the most buyers and ultimately achieve the most offers.

Open House & Showings

Once your home is prepared, staged, properly priced, and extensively marketed, it is time to welcome potential buyers and agents to come see your home in person. We show the property through Twilight Tours, Open Houses, Broker Preview, and private showings. We arrange all of the details of open houses, and we personally host them. We love sharing the story of your home & neighborhood to drive up excitement and interest in your home. We will keep you well informed of all of the buyer, marketing and market activity.

Offers & Expert Negotiations

In a competitive market, negotiation skills are more important than ever. Our expert negotiation strategies have guided hundreds of sellers to sell their home at the best possible price over the past 18 plus years. It is typical in our market to set an offer date when we will receive offers for your review. Negotiations are done through a thoughtful and strategic way to ensure the best outcome for our clients. We will walk you through all aspects of the offer(s) to ensure you can make the best decision.

Escrow & Final Sale

As licensed Real Estate Agents, we have a fiduciary duty to responsibly oversee the sale of your home, and we take this very seriously. We take pride in our expert communication skills with all parties, and our team will keep you informed of key steps during escrow. From the ratification to the handing off of keys to the new buyer, we are with you every step of the way. For many of our clients, we further guide them in the purchase of a new home, a rental, or a recommendation to an out of area real estate agent for their next life transition.

Why Should you sell with the Sternsmith Group?


Days on Market


Above Listing Price


#2 San Mateo County, Number of Transactions 2022


5 Star Reviews

Sternsmith Group Transformations

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Client Quote

The Quan Family

"The Sternsmith Group orchestrated everything behind the scenes for us and the whole process almost seemed too easy to be true. We will highly recommend Tess & Casey to all of our friends!"


Home Valuation


Insightful local knowledge and extensive expertise. We looks forward to earning your family’s trust and leveraging our success for your benefit for generations to come. We looks forward to earning your family’s trust and leveraging our success for your benefit for generations to come.

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