Ultimate Guide to Selling Your House

Sternsmith Group


The San Francisco Peninsula is replete with incredibly alluring communities, luxury properties, and jaw-dropping scenery. For instance, Hillsborough, with its spacious estates, excellent schools, and charm, is a highly sought-after area with so much to offer. From the waterfront views of Foster City to San Mateo’s fantastic dining scene, these amenity-rich communities and their luxury real estate landscapes appeal to discerning buyers from all over.

Selling a residence in these gorgeous communities can be an extremely rewarding venture with high returns on your investment, but your home sale still requires careful planning, a thorough understanding of the real estate market, and plenty of diligent preparation. This guide provides an expert, step-by-step approach to make the process of selling a house smoother and more profitable. Read on.

Planning out your home-selling journey

Beginning the home-selling journey is a significant step, and like any major venture, it benefits from having a clear, detailed roadmap to follow. Establishing a timeline for the selling process allows homeowners to divide a seemingly daunting task into smaller, more manageable milestones. That way, deadlines for specific tasks, such as property repairs, staging, listing, and closing, can be set.

Imagine your real estate sale as an exciting adventure. After all, every journey has planned stops along the way, and each one needs to be completed before moving on to the next. For instance, you'll want to finish any repairs and home preparation before starting the staging process. Having a schedule brings a level of structure to your journey, acting as a compass to navigate the complexities of selling a house and reducing your potential stress. Like the satisfying check box on a “to-do” list, each completed task brings you closer to your goal.

Engaging a savvy real estate agent

By enlisting the services of a trusted real estate professional who is well-versed in the local market, homeowners can gain a powerful ally. Think of your agent as the captain of your ship, guiding you through the tricky waters of home selling.

A knowledgeable agent has a deep understanding of local housing market trends, which is like having a compass always pointing to true north. They can accurately price your home based on its features and the nuances of the current market, drawing on their extensive experience and professional connections. They have the marketing skills to successfully connect potential buyers to your listing. Remember, an agent is a trusted partner, an invaluable guide who can make your home-selling journey far less challenging.

Choosing appropriate home upgrades

Entering the realm of home improvements is like setting foot in a treasure trove – there are countless changes you can make, but not all that glitters is gold. It's essential to understand which aspects of your home could benefit from an upgrade and which changes might not necessarily lead to an increase in property value. Your agent can help you with this!

Having a strategic eye for enhancements can significantly improve your home's appeal without putting too much strain on your wallet. For example, upgrading an outdated kitchen or adding a fresh coat of paint can add a considerable level of appeal to your property. It's all about identifying the updates that will make potential buyers' eyes sparkle.

Pricing your property sensibly

One of the most crucial steps in the home-selling journey is setting the right price for your property. It's a delicate balance between not pricing it too high to deter potential buyers and not pricing it too low to undermine its value. This is where your real estate agent, well-acquainted with the local market and your home’s unique features, can guide you to a competitive listing price. This can lead to a much quicker sale and ensure that you are appropriately compensated for your valuable asset.

Listing your home with professional images

When it's time to list your home, think of it as the grand unveiling. High-quality, professional photos are the spotlight that showcases your home in its best light. Beautiful, captivating images can make your property stand out in the sea of other listings.

Potential buyers are often drawn in by the images they see online before they read a single word about the property. By ensuring that these photos are the best they can be, you can attract more interest to your listing and, eventually, more offers for your home.

Assessing and negotiating offers

Speaking of offers, once they start coming in, it's time to review each one carefully with your agent. Consider all factors, not just the price. Various factors, like the buyer's financial readiness, their proposed timeline, and any contingencies they included, can all affect the attractiveness of an offer.

Negotiation is a standard part of the process. Here, your real estate agent's expertise can truly shine. They will guide the negotiations, ensuring that you secure the best possible deal and that the terms of the sale meet your needs.

The inspection and appraisal

These steps play a pivotal role in real estate transactions, ensuring transparency, due diligence, and informed decision-making for all parties involved. The buyer's inspection involves a comprehensive assessment of the property's structural integrity, various systems, and overall condition. Conducted by a licensed inspector, the inspection gives the buyer a detailed understanding of potential issues or areas of concern they might need to tackle. If any significant issues were uncovered, the buyer may ask you to complete certain repairs or possibly provide a credit. Your agent will guide you through this part of the negotiation process as well.

In addition, the appraisal, performed by a certified appraiser, establishes the property's fair market value. This valuation is based on a meticulous analysis of comparable properties, local market trends, and property attributes. The appraisal safeguards both the buyer and the lender by ensuring that the property's value aligns with the loan amount.

Understanding closing costs

It's important to be aware of the closing costs that come with selling your house. A clear understanding of these elements can help you calculate your net proceeds accurately, avoiding any unpleasant surprises. Think of these costs as the final steps in your journey – tolls you need to pay before reaching your destination. Your agent or a financial advisor can provide insight into these financial nuances, helping you understand what to expect and how to plan for these expenses.

Assembling paperwork and concluding the deal

As you approach the end of your home-selling journey, it's time to get out a pen and sign on the dotted lines. This includes important paperwork like the original purchase contract, mortgage documents, tax records, and more. Your agent will ensure that all paperwork is on track and signed in a timely manner. Once this is all squared away, you're ready to close the deal, bringing your home-selling adventure to a successful conclusion. Congratulations!

Work with the Sternsmith Group for a successful sale

Steered by Casey Sternsmith, the Sternsmith Group is a prominent real estate team expertly serving the San Francisco Peninsula. Known for their stellar performance, they are ranked the #2 team in San Mateo County, with over $1 billion in total sales and 18 years in the industry. If you're looking to buy or sell a home in the area and work with a top Bay Area realtor, contact the professionals at the Sternsmith Group today.

*Header photo courtesy of Shutterstock



Casey Sternsmith

Casey Sternsmith

Founder

Get to Know Me

Meet Casey Sternsmith, founding partner of the Sternsmith Group. In business, exceptional service is what matters most to Casey Sternsmith.

With Casey at the helm of the Sternsmith Group, this level of commitment is shared by all members of the group who pride themselves on being excellent listeners with unwavering integrity, and for providing the best advocacy and negotiation skills for their buyers and sellers.

Casey’s philosophy of “love what you do, or do something else” is at the forefront of the entire team, which is evident by their true passion for helping clients achieve their real estate goals.
 
As a leader in real estate marketing, Casey employs tried and true traditional marketing as well as cutting-edge strategies such as social media marketing and professional videos for every home – from small condos to luxury estate properties. Casey’s clients also benefit from her vast personal network as a lifelong resident of the area.
 
As a result, she often achieves unprecedented outcomes for her sellers with quick sales and prices exceeding the list prices. To her buyers, Casey is known for excelling in competitive multiple-offer situations.
 
With more than 10 years of results that speak for themselves, Casey never looks at the process as a transaction, but rather as a personal decision and life choice that impact each and every day of their life. Because of this, a great deal of Casey’s personal business, and the Sternsmith Group’s as a whole, comes from repeat businesses and referrals.
 
Prior to her career in real estate, Casey owned and operated a personal training/Pilates studio in San Mateo where she honed her customer service, management, organization, and marketing skills. Combined with a bachelor’s degree from UC Santa Barbara, all of this proved to be the ideal foundation for her future success in real estate. Casey and her husband have two small children and reside in Hillsborough.
 
Tess Salter

Tess Salter

REALTOR®

Get to Know Me

Tess Salter is a top-ranked real estate agent in San Mateo County and a key leader of the Sternsmith Group, known for her exceptional negotiation skills, client-first approach, and record of delivering outstanding results. Tess has helped clients buy and sell homes across San Mateo, Burlingame, Hillsborough, Belmont, San Carlos, Redwood Shores, Redwood City, San Bruno, Millbrae, South San Francisco, Bay Meadows, Menlo Park, and Foster City. She specializes in single-family homes, condominiums, townhomes, luxury estates, and investment properties.

With over 10 years of experience, Tess has sold 71 homes in San Mateo County in 2025 and helped 61 buyers and sellers achieve over $125M in sales in 2024, according to RealTrends. Since 2015, Tess and her partner Casey Sternsmith have closed $1.3B+ in total sales, ranking them among the top 5 agents in San Mateo County and the #1 agents in San Mateo for seven consecutive years.

Tess was recognized by Gentry Magazine as one of the Top 10 Agents Under 40 in 2020, and the Sternsmith Group has been nationally recognized on The Leading 100 for the past seven years, celebrating the top-performing real estate teams in the San Francisco Peninsula.

Tess is known for her expertise in off-market listings, pre-market preparation, luxury marketing strategies, and customized property-specific marketing. She leverages Compass’ advanced technology, social media, and Facebook/Instagram Live tours to maximize exposure and deliver top results. With a strong foundation in finance, accounting, and economics, Tess provides data-driven insights that help clients make strategic real estate decisions.

Outside of real estate, Tess is deeply committed to her community. She served as PARCA Auxiliary President (2024–2025), continues on the PARCA Board (2019–2025), volunteers in Hillsborough schools, served on the West Elementary School Site Council, and chairs the Relay for Life for the American Cancer Society.

With 150+ five-star reviews and a reputation for integrity, responsiveness, and personalized service, Tess Salter and the Sternsmith Group provide exceptional guidance, strategic marketing, and unparalleled support for anyone buying or selling in San Mateo County, Burlingame, Hillsborough, and surrounding Peninsula neighborhoods.

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Insightful local knowledge and extensive expertise. We looks forward to earning your family’s trust and leveraging our success for your benefit for generations to come. We looks forward to earning your family’s trust and leveraging our success for your benefit for generations to come.

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