If you’ve ever browsed a real estate listing and felt like you were reading a different language, you’re not alone. Terms like “turnkey,” “charming,” or “motivated seller” can be confusing, especially when they mean different things in different markets. In a place like San Mateo, where homes move fast and competition is strong, understanding real estate lingo can help buyers and sellers make smarter decisions.
Below, we break down the most common buzzwords used in real estate listings and conversations, so you can navigate your next move with confidence.
1. "Turnkey"
At first glance, this term sounds like a dream; who wouldn’t want a home that’s ready to go? But in practice, “turnkey” can be subjective. In San Mateo, a “turnkey” home typically means it’s updated, well-maintained, and move-in ready with no major repairs needed. However, one person’s move-in ready may not match another’s design taste or expectations.
What to know: Always look past the word and inspect the photos, or better yet, tour the home. Just because a listing says “turnkey” doesn’t mean you won’t want to update finishes or fixtures.
2. "Cozy" or "Charming"
These are classic euphemisms in the world of real estate. “Cozy” usually signals a smaller footprint, and “charming” often suggests older features, which can be either a selling point or a warning sign, depending on the buyer.
In older neighborhoods like Hayward Park or Sunnybrae, charming might mean original hardwood floors, arched doorways, or vintage tile work. But it can also mean lower ceilings, smaller closets, or less natural light.
What to know: These words hint at character, but always ask for measurements, the age of systems, and recent updates to get the full picture.
3. "Motivated Seller"
This one might catch your attention if you’re a buyer looking for negotiation room. A “motivated seller” typically means the owner wants or needs to sell quickly, possibly due to a job relocation, divorce, or a home that’s lingered on the market.
In a hot market like San Mateo, this language isn’t used lightly. If a seller says they’re motivated, it may open the door for stronger negotiating power, particularly if the home has been sitting longer than others nearby.
What to know: Don’t assume a deep discount, but do have your agent ask questions and see how flexible the seller really is.
4. "Needs TLC"
In real estate lingo, “needs TLC” (tender loving care) is a nice way of saying: bring your toolbelt. These homes may require anything from cosmetic touch-ups to full renovations. In areas like Shoreview or North Central, this can also be a strategic way for buyers to get into a desirable location at a lower price point.
What to know: Always pair this phrase with a close look at the inspection report. If you're open to renovation, a TLC home could offer equity upside in the long run.
5. "Natural Light" or "Light-Filled"
Everyone wants a bright, airy home, but this is often a relative term. A listing might call a room “light-filled” even if it only gets sun in the morning, or has a few windows that face a neighboring wall.
What to know: Ask your agent about orientation (south-facing homes tend to get more light) and check the home during different times of day if possible. Don’t assume the photos tell the whole story.
6. "Great Bones"
This is a popular term for homes that may not look perfect on the surface but have solid construction, layout, and long-term potential. In San Mateo’s historic districts, homes with “great bones” might need cosmetic updates but offer strong resale value once renovated.
What to know: Great bones can be a wise investment if you’re ready to put in the work. Have a contractor or inspector help you assess the true scope of updates needed.
7. "As-Is Sale"
An “as-is” listing means the seller is not making any repairs before closing and likely won’t negotiate after inspection. That doesn’t necessarily mean there’s something wrong with the home, but it does mean the seller isn’t looking to fix anything.
What to know: In competitive markets like San Mateo, some sellers list as-is even for well-maintained homes, just to simplify the process. A strong inspection is a must here.
8. "Contingent" or "Pending"
These terms refer to where a home is in the sale process. “Contingent” usually means the seller has accepted an offer, but certain conditions (like inspections or financing) must be met. “Pending” means all contingencies have been cleared, and the sale is moving toward closing.
What to know: Some agents still show contingent homes in case the deal falls through. If you love a home that’s under contract, ask your agent to keep tabs on it.
9. "Priced to Sell"
Often used as a marketing hook, this phrase implies the home is listed competitively and could move fast. But pricing strategy varies widely based on location, condition, and demand.
In San Mateo, where the median price can shift quickly, a “priced to sell” listing could mean it’s slightly under market value to encourage bidding wars, or it could be a strategic price drop after sitting too long.
What to know: Compare the list price to recent sales in the neighborhood, and talk to your agent about how the price aligns with market trends.
Why Understanding the Lingo Makes All the Difference
In a fast-paced market like San Mateo, the words in a listing can influence how quickly you act and what you expect. Whether you're reading “needs TLC” or “motivated seller,” knowing what those phrases really mean can help you spot red flags or hidden value. It’s not just about decoding the buzzwords; it’s about making confident, informed decisions every step of the way.
Work With a Team That Speaks Your Language
When it comes to interpreting the fine print of real estate lingo, experience matters. The Sternsmith Group brings decades of local expertise, clear communication, and honest advice to every client interaction. Whether you're a first-time buyer or seasoned seller, their team knows how to translate market language into smart decisions.
Ready to navigate the San Mateo market with clarity? Reach out to The Sternsmith Group today.
